Cloud communication service Bird Reduced 120 jobs-a third of the total workforce. Techcrunch has only learned a company based in Amsterdam-previously known as MessageBird-plans to equalize its global activity in connection with the ongoing AI boom. Since then, Bird has confirmed the news. The Dutch startup contacted on Friday.
This movement appears only a yr after the bird Cut 90 employees After his rebrand. The company also lowered prices at that point, attempting to take up such as Twilio, Klaviyo and careful. Startup offers the CRM platform (customer relationship management) for marketing, sales and payment via e -mail, SMS and WhatsApp.
The founder and general director of Birds Robert Vis confirmed the number of employees, adding that the majority of the roles concerned Europe.
“While Bird was founded in Amsterdam and built strong European roots, our client’s trace has increased significantly in the Americas and Asia. This implementation will be closer to our teams to our clients, enabling us to serve them better in local time zones and cultural contexts, “said VIS in a statement sent to TechCrunch.
The startup counts meta, PayPal, Square and Uber as key customers. It offers a united solution to enable corporations to speak with their clients through various channels, including E -Mail, SMS, Głos and WhatsApp.
Vis said that the exemptions “were not an exercise of cost reduction” because “financial finances remain strong.” Instead, AI adoption contributed to reducing roles. The list of similarly affected corporations includes sprinkles, working and octa.
“Changes will help us return to the agile, concentrated model that led our early success – starting with SMS and developing to become one of the world’s largest providers of business solutions,” said vis.
The manager stated that the affected employees would receive “comprehensive transitional support” without sharing details about the briefings.
In 2021, Bird raised $ 800 million in the Crown Crown with Tiger Global, Eulazeo and OWL Rock. This occurred after the round of $ 240 million, which valued the startup for $ 3 billion. The startup purchased the E -Mail Marketing Platform in 2021 for $ 600 million.