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Brett Berish considers authenticity to be his strongest branding tool.
Givingdynamic CEO Sovereign brandsis no stranger to the world of entrepreneurship. Coming from a family with a long history in the wine and spirits industry, Berish has forged his own path, building a brand empire through creativity, resilience and a passion for authenticity.
Known for his progressive approach and unconventional strategies, Berish has built Sovereign Brands into a powerhouse in the luxury beverage industry, boasting notable successes similar to Luc Belaire, Rum spice AND Gin McQueen and Violet Fog. His journey has been defined by taking risks, accepting failure, and cultivating organic connections with cultural icons.
At the starting Giving he realized that traditional marketing strategies didn’t appeal to him, so he turned to what moved him – music, specifically hip-hop. Berish is captivated by the narrative and combat embedded in this genre. This inspired him to develop organic relationships with hip-hop artists who truly loved his products, similar to Rick Ross, Lil Wayne AND Post Malone.
Jay-Z even purchased Sovereign Brand’s Armand de Brignac champagne, generally known as Ace of Spades.
This approach resulted in 14 years of cooperation with Ross, who became an ambassador of the Sovereign Brands brand, in particular the Bel-Air brand, and was the inspiration for the popular “Home-made tastes better” campaign.
“I have to focus on what’s right for me, and one of those things in particular is music,” says Berish Restaurant influencers host Shawn Walchef With California BBQ Media. “I’m probably a bigger fan of the artists themselves than the music because I love the struggle side of it; I love the storytelling side of it.”
This authenticity-based method has turn into crucial to building relationships and brand development.
Learning from “mistakes”
Berish’s path was not without its challenges. He often cites his first brand as his most successful. Although it was a enterprise that didn’t achieve traditional success, it taught him invaluable lessons that shaped his business philosophy.
“Eighty percent of my success is based on that first brand – not on mistakes, but on learning,” he says. This experience taught Berish the importance of not following trends and accepting failure as a part of growth.
His fearless entrepreneurial spirit extends to the media Self-made series in which he interviews vital self-made figures from around the world, highlighting in particular the huge variety of entrepreneurs from African countries.
He emphasizes the importance of execution over evaluation and advises, “You have to try different things… if you analyze and overthink too much, you won’t let go.” This mindset of consistently experimenting and staying true to his passions has fueled his journey, each in and out of business.
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