26 -year -old Zehra Naqvi grew up as an obsessive girl of fans in 2010.
It was the era of Tumblr and Twitter. She would stay all night, spreading the release dates of Marvel’s movies or analyzing the movements of One Direction members. Finally, it gained 250,000 watching on each platforms. “These early online holes of the rabbit taught me how magical it is not only to consume culture, but also to contribute to it,” said Techcrunch.
Then she founded a company at the age of 12, study the history of art in Columbia, and then became a consumer investor in the fundamental projects. (Also writes popular Consumer Bulletin List of Z.)
Now something new is starting: KnowledgeThe search platform for researching and discovering online obsessions. The company has already collected $ 1.1 million funding before the seeded. It is expected to seem with Stealth on October 6.
A few months ago she quit her job and decided to go back to the starting. She remembered those early days of spiraling online holes of rabbits and became processed when she realized that all the research she spent hours in pursuit of delight disappeared. “How is it possible that I probably spent over 500 hours reading about Marvel’s films for 17 years, and no platform follows my consumption,” she said.
Lore provides tools that she regretted that “it existed when the fandom felt at home before the internet was broken and without joy,” she said. It allows consumers to get off the rabbits, providing links to the theory of fans, interpretation, cultural context and Easter eggs. According to NAQVI, he builds a personalized graph of obsession; Transfers the fandom and stana updates in the channel; And he gives users monthly reports on their obsession at the moment.
“You can enlarge one theory or enlarge and see how all your fandoms connect,” said Naqvi. “It’s like playing with knowledge instead of just consuming it.”
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Naqvi is a mother for now how the product works. She also refused to share all photos, saying that the official hard premiere of Lore is not only next 12 months. “This is our special sauce,” she said about the product power technology.
She said, nonetheless, that fast fandom consumption did not likely change online, despite the fact that new social media channels have appeared so that users could interact. “If anything, the fandom is more fragmented than ever, and when you age, spiral joy becomes more difficult to find time,” she said. As an investor, she began to appreciate that possibly there is no more social tools for fans.
“There are many places to Yap,” she said, adding that so many social media is aimed at rapid hitting dopamine, destruction or powers “children’s behavior”. The next version of social media can be quieter, she said, more human and built around passion and memory.
“Lore is our attempt to rebuild the Alexandria Library in the fandom age.”
Naqvi is the founding father of Solo and has already done the first two employment: marketing director and engineer. She described her means of raising funds as “obsessive”. Village Global led a round with participation of precursor projects.
“Lore builds the fandoms of products that they are waiting for,” said TechCrunch Charles Hudson, a managing partner at Precorsor Ventures. “We anticipate this as a necessary application for fandoms to accumulate, share and deepen their commitment to things they love.”
Naqvi said that fresh capital can be used to draw more users and proceed testing products.
“We have completed an experiment with over 1000 logins, almost 24,000 searches and collective eight days, or about 200 hours straight in the obsession,” she said. “This level of commitment is a bit crazy and proves the needs of what we build.”
Knowledge is not without competition. She said that in the AI era, people made a comparison with embarrassment, while others notice that it provides the same function as Reddit or Wikipedia. “But none of these spaces was built for the fandom,” she said.
“We are building a great space,” she continued, describing knowledge as “interactive, colourful and designed to play. She hopes that knowledge will restore some joy on the Internet and create a place where obsession is not embarrassing, but holidays.
“Ai consumer does not always have to be an agent who helps shopping, a loved assistant or other social application,” she said. “There are many more ingenious and first ways to use, and knowledge proves this.”