Is the way forward for work flexible? According to the survey conducted by the Future Forum reported by Institute of Economic Policy80% of information employees want flexibility at work, and 94% of them want the flexibility of the schedule.
The desire for Americans to regulate where and how they work, coincides with the growth of the concert economy, enabling the growing number of individuals available to work or work part-time-sometimes in the type of a lateral hustle and bustle, which about what is about what is about what He has one third of the US adults.
Even industries that have existed for centuries cover – and use the recent standard of the American labor force. Marketing that follows Contemporary roots return to the industrial revolution From the end of the 18th century it has been one of them.
We are dewAn organization offering strategic consulting solutions and talents for marketing teams, brands and agencies, compiled Report Examine how freelancing currently affects the industry.
The results are clear: no matter whether you are a seller of 9-5 interested in trading in full-time work, or when looking for a marketing hustle and bustle to complement the principal income, it is a lucrative time to start out.
The average marketing budget was reduced by 15% in comparison with revenues in 2024, which implies that employers in marketing space may have alternatives for traditional employment if they need to attain a higher return on investment (ROI), based on the report.
Over the past three years, about three quarters (74%) of selling teams have increased the use of independent talents, and in 2025 57% of employers expect that the use of independent talents will increase, based on data.
The performance in performance is the principal reason why business leaders cite the employment of independent professionals (81%); Additional advantages include more team skill sets (67%), temporary assistance in covering load growth (63%) and that this is cheaper than employing full -length or part -time employees, among others.
However, the change is not positive for marketing leaders. Employees who use their talents to independent possibilities, no matter whether flexible full -time live shows or additional side bustle, can gain greater flexibility in their schedules and control their income.
The study showed that sixty -six percent of freelancers expect that it should proceed to be freelancing in three years, and 68% of them will recommend freelancing to a friend. In addition to the flexibility of freelancers, they appreciate independence (42%), the ability to acquire higher income (33%) and the possibility of working on various projects (30%).
“Freelancing gave me space and autonomy to find out what I want to do next,” said a member of the Rosie Dwayna Haley community in the report. “I can continue working, apply and learn against this discipline, but the level of flexibility I receive allows me to shape my life and days to really devote time to what I do.”