For most corporations, social media is certain. You employ a team, pump the content, try to administer viral spirits, perhaps you utilize influential people. It’s a lot.
But if all this, you possibly can lose the biggest business potential in social media. When you are fully strategic, your social media can turn out to be a virtuous cycle in which customers buy, speak, are heard and see that they are integrated with the product – which they then buy, scream louder and divide them like crazy. When this happens, the “community” is not only an abused fashionable word; It becomes a capital that drives your growth.
Sarah Lee and Christine Chang, founders of Glow Recipe, took it away. Their cosmetic brand has 1.6 million watching on Tiktok, which directly fueled the annual sale of $ 300 million. Social media is “the basic part of our business DNA”, as Lee put it. More than a tool to extend sales, it is a strategy that defines their road map, marketing and brand direction. “We do not only display products that look beautiful and count on the best,” he says. “And we do not only have a one-way conversation. We want opinions from our clients-and many of them are included in our next steps. We call it our recipe for success.” Here are the ingredients.
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