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If you would like to thrive on Amazon, you’ll have key competitive benefits like Amazon sales, customer, and market expertise. Fortunately, you possibly can get all of this immediately with ChatGPT if you think like an Amazon consultant and know what to ask.
as Fractional CMOthese are the ChatGPT prompts for Amazon sellers that I take advantage of with my clients to help them, whether or not they are looking to list a product on Amazon or get help with Amazon marketing strategies.
How to chat with ChatGPT
If you would like to get the best information from ChatGPT, you would like to post it. When creating prompts, try to be as specific as possible and follow the structure below:
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Be polite – it helps greater than you think.
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Give him expertise and a role.
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Provide as much detail as possible, identical to you’ll with a consultant.
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Please provide the parameters and details you would like in your response.
Create a buyer persona
I discussed that lack of customer understanding is one of the two most important explanation why Amazon sellers fail, but luckily ChatGPT prompt can quickly solve this problem.
You’ll want to create a buyer persona that helps you understand the market it’s possible you’ll be addressing. Try to sell to everyone and you’ll sell to no one.
Use this sample ChatGPT prompt: “Please act as my branding expert. I sell 100% organic coffee in aluminum pouches to purpose-driven consumers who are looking for the freshest coffee on the market to make healthier choices by avoiding microplastics and feel good about helping keep plastics out of landfills and oceans. Create a deep buyer persona that includes traits that help me understand their purchasing decisions, their sense of self, who they follow online, as well as traditional characteristics like income, location, and more.”
Create customer avatars
Your avatars will assist you to understand how your customers think and why they buy. This will allow you to write higher texts, simpler ads and create magnetic visualizations.
Use this sample ChatGPT prompt: “Thank you. As my branding expert and considering my buyer persona, are you able to provide me with three separate avatars that can help me understand the different needs of my customers? I would love you to post: What do they need to achieve? Why are they doing this? Do they need it that much? What are they currently doing to get what they need? How does this approach make their lives harder, not easier? What are the emotional, physical and financial consequences of not receiving what? They want?”
Create images and videos that convert
Now that we thoroughly understand our customer, we are ready to transform the brand into a magnet for your customers. We’ll start with visualization.
Use this sample ChatGPT prompt: “Thank you, perfect. Now I’m ready for your help as my art director with a background in neuroaesthetics, color psychology, and Amazon Marketplace. Let me know what key things like colours, composition, layouts, shapes, textures and fonts I should use in my image gallery, A+ content, ad images and videos for this persona and buyer avatars. I might also like to make clear which aesthetic principles are necessary for my brand in communicating how I solve my customers’ problems, alleviate their pain and fulfill their desires.”
Create copy that sells
Your bullet points can be reused in your visuals, so getting them right is crucial. Note the most significant details and bullet structure in the prompt.
Use this sample ChatGPT prompt: “Thank you very much. Now please be my Amazon copywriting expert and help me write bullet points for my roasts. We’ll start with the Colombian roast. Here are the taster’s notes: almonds with black cherry and chocolate. I need the bullet points to start with the main idea in ALL CAPS with a colon at the end, and then expand on it in capitalization. Each bullet cannot exceed 200 characters. I need five bullet points. The bullet points will need to contain as many characters of the keywords below as we can in this format:
1. A unique value proposition, trust, credibility and clear communication of who the product is intended for
2. Basic benefits for the benefit of Bridge
3. Basic functions with a function combining benefits
4. Talk about the ease of owning the product and what it’s like to own the product (taster notes)
5. Mitigate customer risk and signal how we are aligning as a brand with customer core values
Here are my main advantages:
– [list them here]
Here are my main features:
– [list them here]
Here’s what people said they liked based on reviews:
– [list them here]
Here are the keywords to use:
– [list them here]”
Create promoting campaigns with low ACOS and high ROAS
With an offer tailored to the needs of your ideal customers, you possibly can drive traffic with precisely tailored sponsored product ads and sponsored brand ads. This involves breaking down your keyword research into smaller keyword topic groups and then creating headings for them.
Use this sample ChatGPT prompt: “It was spot on. Thank you. Please act as my Amazon PPC specialist, focusing on keyword research and ad headline writing. Please divide my master keyword list below into smaller groups of not more than 20 keywords by topic. Please provide a name for the theme. Some possible themes I have observed are that some customers like to call the product “kcups”, others “capsules”, and still others “kpod”. Then write five ad headlines for each theme and avatar that do not exceed 50 characters and contain at least one headline keyword or phrase that closely resembles a keyword in the theme. I would like to break the customer pattern with a headline, putting a lot of emphasis on click-through rate.
– [list of keywords]”
These ChatGPT tips for Amazon sellers are quick and easy and will provide you with a significant competitive advantage when you are trying to stand out and win sales on Amazon.