Since “a picture is worth a thousand words,” I’ll purposely keep this short and sweet. And I promise this reference will make sense soon.
First, I want to provide some context.
I’m the head of development at Hey Creatoragency that helps entrepreneurs sell courses and community memberships. We may write their newsletters on an ongoing basis.
Part of my role is to lead sales conversations with potential clients. I take a consultative approach relatively than simply selling things, so this often involves walking through the exact strategy the potential client should consider.
But here’s the problem: If they are not marketing experts, it is perhaps hard for them to follow the conversation if they’re just listening to me.
They also need visual cues.
In fact, a study conducted by the Michigan Institute of Technology found that 65% of the human population are visual learnerswhich implies they understand and remember knowledge higher when it is conveyed visually.
This highlights the importance of promoting and sales strategies that appeal to visual learners.
Here’s what I did about it: I wrote down every step involved in helping entrepreneurs sell courses and community memberships. I then asked my team to create an infographic in Canva that may visually represent each step of the process.
You can see what got here of it below. use this link if you would like to use them in your corporation.
Result?
So far, I’ve seen a 40% increase in sales calls that lead to a deal. Yes, it happened over the course of a few calls, but it looks good from a direction perspective. One prospect even said it made it much easier for her to understand the process and results.
Don’t have a team that may also help? No problem. There are loads of freelancers on the market Five who may enable you to.
Here you may see some sellers who have high rankings and do not charge too much.
The most vital thing is to be clear about the process you employ to deliver your services and then let the expert handle the creative design.
Once you have accomplished your infographic, in addition to presenting it during sales calls, you need to also share it on social media and add it to your website.
This could possibly be a turning point on the way to the next big deal.
Was this useful? Have any questions? Contact me at Instagram Or LinkedIn.