We back up our words with actions: large investments in an ultra-premium domain

A domain name is a piece of online real estate, and like the location and design of your physical store, it’s an opportunity to face out and make a statement about the way forward for your brand. You wouldn’t set up shop in a seedy alleyway, so why would you select a second-level domain for your online platform?

Business is becoming more and more digital, and over 20% of retail sales They are expected to look on the Internet in 2024. For many firms, the domain is the major platform for conversion, sales, and branding.

This makes your Domain name undoubtedly an vital and huge decision for the way forward for your brand. At Atom, the domain was a central factor in our recent rebranding.

So why did we’d like an ultra-premium domain? I what happened with Atom.com what convinced us to speculate in an elite name and online platform for our rebranded business? As a domain sales platform, we backed up our words with actions.

Elite Level: What is an Ultra-Premium Domain?

Across the business landscape of the Internet, every business needs a domain. Not all domains are created equal: you’ll be able to place your brand on a subdomain of a larger platform like Shopify, a regular domain, an alternative extension. Or you’ll be able to invest in an ultra-premium domain.

What sets an ultra-premium domain apart from these domain types? Well, three basic characteristics:

• Length: An ultra-premium domain is short and concise, often eight characters or less. Character count is a commodity in the online world: the average length of domains in the top 10,000 is eight characters, while for the first hundred there are six of them.
• Meaning:UPDs are composed of recognizable, classifiable words in the English language.
• Enlargement: UPD domains come with the gold standard .com top-level domain, giving them unmatched memorability and trust. 70% of individuals is not going to trust newer extensionsso ambitious brands must make a proven selection.

Ultra-premium domains are incredibly useful to each recent and established brands. For Apple, the ultra-premium apple.com is the cornerstone of their stunning Brand value of $517 billion and Tesla’s ten-year struggle and A $11 million price has been agreed for Tesla.com shows the lengths to which big brands will go to accumulate an ultra-premium domain.

At Atom, we are proud to hitch the ranks of ambitious brands investing in elite digital assets.

Why are ultra-premium domains so useful?

Like beach real estate or a flagship store on Fifth Avenue, ultra-premium domains are prime real estate in the virtual world. Like their physical counterparts, ultra-premium domains can command prices that may reach into the seven figures.

Many aspects influence the value of an ultra-premium domain:

• Scarcity: there are a finite variety of short, branded domains under the .com extension. All possible two, three, or even 456,976 four-letter .com domains registeredOf course, pronounceable and brandable domains are a small subset of those domains, which makes them very useful.

• Recognition:Short, English-language words are easily remembered by your customers, and the .com domain is the “first choice” when entering an address.

• Searchability and search engine optimisation: UPDs increase traffic and can boost your search engine optimisation.

• Status symbol: Ultra-premium domains are a status symbol and show your industry peers and customers that you simply take your small business seriously.

We realized that we had outgrown our company name and placed finding a matching ultra-premium domain name at the heart of our rebranding. The result is atom.com. Atom: Where It All Begins.

Is an Ultra-Premium domain right for you?

An ultra-premium domain requires a significant investment and will be a huge leap for early-stage startups with limited funds. While these domains offer opportunities, you could ask yourself if they are right for you.

Look at the potential return on your domain name investment. Your name and your small business name are the cornerstone of your future brand value, which is Brand Management Magazinewhich is as much as 23% of the total value of the company, as reported in Economist.

Want to be a billion-dollar business? Your brand may very well be price $50 million or more—and your domain name will probably be a good portion of that. Suddenly, a six-figure domain acquisition makes sense.

Considering your long-term goals contextualizes the immediate investment in your domain. Does your innovation have the potential to go global, or do you wish to turn into an industry leader? Then an ultra-premium domain could be right for you.

And if it’s not time to speculate in an ultra-premium domain name, there are still strong, accessible domain selections for your brand. An extended 8- to 13-character domain with words in English will probably be a hit with search engines like google and yahoo, while a popular alternative extension like .co can get you a memorable domain at an inexpensive price.

Boost your confidence: confirm your domain selection

When investing in a domain name, it’s vital to do your research. A daring selection backed by objective metrics means that you can make confident selections, invest accurately, and set your brand up for long-term success.

We made audience testing an integral a part of our process, and each name we chosen went through several rounds of testing. The domains we considered were screened against three questions:

• Do any of those names have negative connotations?
• Are any of those names difficult to pronounce?
• Which of those names is unique in the industry?

We found that some names we liked as a team performed poorly in testing, sometimes because of negative connotations we didn’t notice.

Secondly, hiring a trademark attorney to secure our name for the future was essential. When investing in a unique, memorable name, it must be uniquely yours in your industry and related sectors. A trademark attorney understands the broader business landscape and can guide you to a name without legal restrictions.

Finally, we also considered whether there have been any relevant social media handles available. While an exact handle match is nearly not possible to search out for an ultra-premium domain, it’s vital to search out industry-appropriate close matches so you’ll be able to build your brand across all platforms.

Summary

Ultimately, we landed on a powerful four-letter domain: Atom.com. While this domain was initially outside our budget, after multiple rounds of brainstorming and validation, we decided it was price it. As a naming platform and domain marketplace, we know the value of an ultra-premium domain, and we’re proving it with Atom.com.

The ultra-premium domain provides the perfect platform for ambitious brands trying to take their industry by storm. As we relaunch under our recent domain, we’re excited to see where it takes us.