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Imagine how well great tasting pasta with just 9 calories and nil net carbs would sell.
You haven’t got to assume: It’s Skinny is already the best-selling pasta on Amazon. And the worldwide pasta market, value greater than $131 billion, is attracting the eye of investors world wide.
He’s skinny It began when co-founder Bryan Guadagno had to alter his food regimen after being diagnosed with esophagitis. He quickly realized that the majority “healthy food” brands didn’t think so. These brands have loaded their products with carbohydrates, unhealthy vegetable oils, and inorganic and artificial ingredients.
There needed to be a greater way. And with over 50 million people searching for foods that suit their food regimen, finding an answer might be lucrative.
Guadagno teamed up with Barb Axleson, whom he knew had experience at food firms corresponding to Unilever and Campbell’s Soup, and Elad Barkan, a Michelin-starred chef, to begin It’s Skinny. Their Mission: To help the hundreds of thousands of people that feel cheated by the food industry by offering them a really natural, low-calorie, gluten-free and delicious option. It’s a surprising success.
It’s Skinny is already the best-selling pasta on Amazon. According to the corporate, they’re growing by greater than 80% annually, reaching a revenue rate of $10 million today. This earned them investments from Tim Draper, Elevator Syndicate and more. To proceed to drive their development, they opened up the chance for strange investors to affix them.
This means you possibly can spend money on It’s Skinny and take part in their development. They even have a really ambitious development plan. But before we get to that, let’s take a more in-depth have a look at how they achieved this success.
This is Skinny’s secret ingredient.
Originally from New Jersey and New York, Guadagno and Axleson grew up loving pasta. So they teamed up with Barkan, a world-class chef from the Michlin Star restaurant in Italy, to organize a pasta that ticks all of the boxes.
“I’m Italian, so I love pasta,” says Guadagno. “But pasta is an inflammatory food, especially pasta made from home-grown and fortified wheat, which is high in carbohydrates.”
Instead of using wheat or other genetically modified substitutes present in most pastas, the team turned to a special plant from Southeast Asia called konjac.
Konjac is high in fiber and doesn’t contain excess carbohydrates. The pasta takes on the wealthy and fragrant flavor of any sauce, cheese or meat you normally cook with the pasta. Available in spaghetti, fettuccine and angel hair shapes, this Skinny has a consistency just like al dente pasta.
Guadagno explains: “My team and I created It’s Skinny to mirror the taste and texture of conventional pasta, but with a grain-free base to avoid inflammation and unnecessary carbohydrates.”
Using konjac, It’s Skinny has created the only and most convenient approach to eat higher without sacrificing taste. The entire 9.5-ounce bag incorporates only 9 calories, 2 grams of fiber and exactly 0 net carbs, the corporate claims. It’s Skinny requires no cooking, so consumers can prepare most meals in lower than five minutes.
But creating higher pasta on paper is just half the battle. What really excites investors is that buyers adore it.
The best-selling pasta on Amazon is just the start.
This delicious, 9-calorie pasta from Skinny is a success. It is already the best-selling pasta on Amazon, beating out traditional brands like Barilla and legume-based competitors like Banza, the corporate says. They have earned over 3,300 five-star reviews on Amazon, with people emphasizing its delicious taste and lifestyle compatibility. As Guadagno says, “We consistently hear stories about consumers who are also on a lifestyle improvement journey, and It’s Skinny is a huge help in their efforts.”
Even higher? Not only do people do that, they buy it repeatedly. More than 6,300 people subscribe to Amazon, which suggests they buy them mechanically every month. It’s Skinny boasts a 19% higher repeat purchase rate than other pasta brands on Amazon.
According to the corporate, It’s Skinny doubled its household penetration in 2023 and expects to double it again in 2024. But that is just the start. Less than 1% of households have tried It’s Skinny, which suggests their expansion potential is wide open. They have an ambitious scale plan. Their goal is to expand to national retailers corresponding to Costco, Kroger, Target and more. They have the potential so as to add greater than 20,000 recent doors to stores, based on the corporate.
Additionally, they’re developing recent product lines to expand their reach. The company has already announced the Skinny Mac, a gluten-free macaroni and cheese that incorporates just 5 net carbs and a pair of grams of fiber per serving.
Their short-term goal is to sell $30 million by 2026. In the long term, they wish to be a widely known brand and a staple on food market shelves. No wonder investors are lining as much as grow with them.
The table is ready: you possibly can spend money on It’s Skinny.
Typically, you’ve to be an accredited investor or Wall Street hedge fund to speculate in a personal company like It’s Skinny. But they open the door to everyone Join them as an investor.
It’s Skinny plans to make use of investor capital to speed up its development in three channels:
- Retail distribution: Drive their brick-and-mortar expansion and increase same-store velocity with on-shelf promotions.
- direct marketing: Increase website traffic with digital promoting and email marketing, generating recent sales and repeat buyers.
- Digital markets: Leverage digital marketing strategies to extend awareness and findability of your products on platforms like Amazon, Instacart, and retailer web sites.
There’s already a who’s who of investors on board, including Tim Draper (who invested $1 million), Kip McClanahan of Silverton Ventures, Elevator Syndicate and more.
You can join them as an It’s Skinny shareholder. To learn more about this chance and take part in its development, go to their website by clicking here.
Disclosure: This is a paid commercial for the Skinny REG CF offer. Please see the offer circular at invest.itsskinny.com