Why product managers are key to ethical AI success

Why product managers are key to ethical AI success

The opinions expressed by Entrepreneur authors are their very own.

Artificial intelligence (AI) is transforming regulated industries comparable to healthcare, finance and legal services, but navigating these changes requires a careful balance between innovation and compliance.

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In healthcare, for example, AI-based diagnostic tools are improving outcomes, improving breast cancer detection rates by 9.4% compared to radiologists, as highlighted by a study published in the journal CAVITY. Meanwhile, financial institutions comparable to Commonwealth Bank of Australia are using artificial intelligence to reduce fraud losses by 50%, showing that financial implications of artificial intelligence. Even in the traditionally conservative field of law, artificial intelligence is revolutionizing document review and case prediction, enabling legal teams to work faster and more efficiently, study finds Thomson Reuters report.

However, introducing artificial intelligence into regulated sectors poses significant challenges. For product managers responsible for AI development, the stakes are high: success requires a strategic focus on compliance, risk management, and ethical innovation.

Why compliance is non-negotiable

Regulated industries operate under strict regulatory frameworks designed to protect consumer data, ensure fairness and promote transparency. Whether it’s the Health Insurance Portability and Accountability Act (HIPAA) in healthcare, General Data Protection Regulation (GDPR) in Europe or under the supervision of the Securities and Exchange Commission (SEC) in the financial field, firms must incorporate compliance into their product development processes.

This is very true for AI systems. Regulations like HIPAA and GDPR not only limit how data is collected and used, but also require clarification, which implies AI systems have to be transparent and their decision-making processes comprehensible. These requirements are particularly difficult in industries where artificial intelligence models are based on complex algorithms. HIPAA updates, including the AI ​​in Healthcare regulations, now provide specific compliance deadlines, comparable to December 23, 2024.

International regulations add one other layer of complexity. The EU’s Artificial Intelligence Law, in force from August 2024, classifies AI applications according to levels of risk, imposing stricter requirements on high-risk systems comparable to those used in critical infrastructure, finance and healthcare. Product managers must adopt a global perspective, ensuring compliance with local regulations while anticipating changes in international regulatory landscapes.

Ethical dilemma: transparency and bias

For AI to thrive in regulated sectors, ethical issues must even be addressed. Artificial intelligence models, especially those trained on large data sets, are susceptible to bias. as American Bar Association It notes that unchecked bias can lead to discriminatory effects, comparable to loans being denied to certain demographic groups or misdiagnosing patients based on faulty data patterns.

Another key issue is explainability. Artificial intelligence systems often function like “black boxes”, generating results that are difficult to interpret. While this may occasionally be sufficient in less regulated industries, it is unacceptable in sectors comparable to healthcare and finance, where understanding how decisions are made is crucial. Transparency is not only an ethical issue – it is also a regulatory obligation.

Neglecting these issues may result in serious consequences. For example, under GDPR, non-compliance may result in financial penalties of up to €20 million or 4% of worldwide annual revenues. Companies like Apple have already faced scrutiny for algorithmic bias. AND Bloomberg investigation revealed that the Apple Card credit decision-making process puts women at an unfair drawback, leading to public backlash and regulatory investigations.

How product managers can lead

In this complex environment, product managers are in a unique position to make sure that AI systems are not only modern, but also compliant and ethical. Here’s how they will achieve it:

1. Make compliance a priority from day one

Engage legal, compliance and risk management teams early in the product lifecycle. Collaborating with regulatory experts ensures that AI development is compliant with local and international regulations from the outset. Product managers may also work with organizations comparable to the National Institute of Standards and Technology (NIST) Adopting a framework that prioritizes regulatory compliance without stifling innovation.

2. Design for clarity

Introducing explainability into AI systems must be non-negotiable. Techniques comparable to simplified algorithmic design, model-agnostic explanations, and user-friendly reporting tools can make AI results more comprehensible. In sectors like healthcare, these features can directly increase trust and adoption rates.

3. Anticipate and mitigate risk

Use risk management tools to proactively discover vulnerabilities, whether or not they result from biased training data, inadequate testing, or compliance gaps. Regular audits and continuous performance reviews may help detect problems early, minimizing the risk of regulatory penalties.

4. Foster cross-functional collaboration

The development of artificial intelligence in regulated industries requires input from various stakeholders. Interdisciplinary teams, including engineers, legal advisors, and ethical oversight committees, can provide the expertise needed to comprehensively address challenges.

5. Stay ahead of regulatory trends

As global regulations evolve, product managers need to not sleep to date. Subscribing to regulatory updates, attending industry conferences, and strengthening relationships with decision-makers may help teams anticipate and prepare for changes.

Lessons from the field

Both success stories and cautionary tales highlight the importance of considering regulatory compliance in AI development. JPMorgan Chase’s implementation of the AI-powered Contract Intelligence (COIN) platform demonstrates how compliance-focused strategies can deliver significant results. By engaging legal teams every step of the way and building comprehensible AI systems, the company improved operational efficiency without sacrificing compliance, as detailed in Business Insider report.

In turn, the controversy surrounding Apple Card shows the risk of neglecting ethical considerations. According to Bloomberg, the backlash against gender-sensitive algorithms has not only damaged Apple’s popularity, but also attracted the attention of regulators.

These cases illustrate the dual role of product managers – driving innovation while ensuring compliance and trust.

The road lies ahead

As the regulatory landscape surrounding AI continues to evolve, product managers have to be prepared to adapt. Recent legislative changes, comparable to the EU Artificial Intelligence Act and updates to HIPAA, highlight the increasing complexity of compliance requirements. But with the right strategies – early stakeholder engagement, transparency-oriented design and proactive risk management – ​​AI solutions can thrive even in the most rigorously regulated environments.

The potential of artificial intelligence in industries comparable to healthcare, finance and legal services is enormous. By balancing innovation with compliance, product managers can make sure that AI not only meets technical and business goals, but also sets standards for ethical and responsible development. In doing so, they do not just create higher products – they shape the way forward for regulated industries.

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