Apple’s latest artificial intelligence can increase sales of its products the biggest revenue generator: iPhone.
Apple Intelligence, first announced Monday at Apple’s annual developer conference, noticeably improves existing iPhone features. Siri, for example, can use information from various iPhone apps to answer questions more accurately and send questions it will probably’t answer directly to ChatGPT. New emojis generated by artificial intelligence can even be available on iPhone.
But in the positive print at the end of yesterday’s Apple AI announcement recorded that while the AI software update shall be free, it can only be available on two iPhone models: iPhone 15 Pro and 15 Pro Max.
Analysts now say artificial intelligence could also be the reason Americans who still cling to older iPhones are selecting to upgrade.
The experts said Reuters that the latest iPhones that Apple is expected to announce later this yr may very well be the company’s biggest update cycle since the iPhone 12 in 2020, which featured 5G.
“What we saw today was more compelling than anything we’ve seen since,” analyst Gil Luria of DA Davidson told the newspaper.
According to the 2023 MOVR marketplace, the hottest iPhone in North America was the iPhone 11 report — which is why many U.S. phone owners who have older models won’t have the ability to make the most of Apple’s AI when it becomes available this fall.
Wedbush Securities analyst Dan Ives told Reuters that an estimated 270 million iPhones have not been upgraded over the past 4 years.
Ives predicted that greater than 15% of Apple’s existing customer base will reach the latest iPhone, which Apple will release this fall.
Photo: Thilina Kaluthotage/NurPhoto via Getty Images
According to Apple’s data, the iPhone 14 was the best-selling smartphone in the world last yr Counterpoint Tests.
iPhones accounted for over half Apple’s total revenue in Q2 2024
Apple has recently entered other markets, including mixed reality with the Apple Vision Pro headset.