If you have a podcast that tries to interrupt the noise of thousands and thousands of programs on Apple and Spotify, make sure which you could’t see the podcast distribution platform that rules all of them: YouTube.
(*1*)Bloomberg Reports that over a billion people watch and/or hearken to youTube podcasts every month, which makes him the hottest service of American podcast programs, citing Edison Research.
Tim Katz, Vice President for Partnership in YouTube, said YouTube didn’t plan about it and almost fell on the superpower of podcasts.
“The podcasters organized organically on YouTube, and users gathered on their content,” said Katz. “At that moment we thought:” We should bend down. “
Katz says that after seeing the influx of podcasters arriving on YouTube, “it was a matter of pouring gas on him.” The creators can now mean their content as podcasts, helping the algorithm give the content to atypical listeners, and Katz claims that the platform is investigating ways to earn money on their programs.
According to YouTube statistics, viewers watched over 400 million podcasts every month in 2024.
So if you have a podcast, turn on the cameras and stop hiding behind the microphone. The audience of YouTube podcasts is hungry and hungry more.